Choosing a betting platform is challenging nowadays because of the many options available and high levels of competition. It is difficult for beginners in betting as they do not know much about reputed betting sites.

Everyone has differing betting preferences and opinions but the criteria for choosing the best betting websites stays the same. Below, you will find all the major factors you should know when choosing a sports betting website.

Factors to consider when selecting a betting website

Bettors tend to waste plenty of time going through the internet for bookmakers, especially today given the massive options available and you cannot even blame them for being indecisive.

If you are one of those who are yet to find your preference, hopefully, these tips should help you select a sports betting website:

Betting features

Some features like live match streaming can enhance your user experience.


There are other essential features that you should look at as well for a more enjoyable betting experience like cash out, creating personalized bets, and more.

Availability of a sportsbook

It is essential to check if a betting site operates legally. Check if they are officially licensed and have the right to run betting in your jurisdiction.

Make sure you only register yourself on a licensed and regulated betting platform. You will be safeguarded and can almost then be certain that your money is in safe hands.

Customer support

In today’s day and age, customers should be pampered. It is the customer’s market after all.

Online betting platforms are nothing without their users so a lot of online betting platforms are now offering 24×7 customer support. Questions are answered promptly via a wide range of methods like Facebook, Twitter, live chat support on the app and even a direct helpline.

Customer support is vital, and it’s a factor you should pay attention to. There is no reason for you to compromise and settle for bad customer service. If a betting platform has bad customer service, do not trust it.

Betting markets

Players will find that each betting platform provides ordinary betting markets. However, not all sportsbooks offer the same variety when it comes to betting types.

It is wise to check how extensive the website is and if it covers every sport that is of interest to you.

Live betting

In-play wagering is one particular feature that players shouldn’t avoid in sports betting. Make sure you choose a platform that has live betting available.


The opportunity to bet as the action unfolds is very exciting. The feature gives people a chance to bet on games that have already started. Live betting odds keep fluctuating based on the events that occur during the match.

Sports coverage

Most bettors assume that a betting site that offers popular leagues and sports is likely to be their primary focus while betting.

However, it is important to have a chance to bet on a comprehensive collection of various sports, both local and international. Do consider a site that has multiple markets across the globe and does not discount local tournaments and games.

It helps you know that the bookmaker is an all-rounded betting platform that has done its research on sports. Plenty of options also mean more fun and entertainment.

Having sports for betting across the globe means that there is always something to bet on every single day of the year.

Mobile betting

Sports betting in the modern day is very accessible. You can place bets anytime and anywhere.

Mobile betting and betting apps have transformed the betting industry. Today, people walk around with their sportsbooks in their pockets.

Payment options

Being able to transfer funds in and out of your sportsbook account easily, and to be able to withdraw winnings almost instantaneously is important.

A betting platform that provides plenty of banking options should be your priority.


Checking out the odds on a betting platform is a must. It helps you locate the online sportsbooks that offer the highest odds. Odds always determine how much you can win so be wise in your selection.

User experience

The usability of a betting site is not something you can compromise on when selecting a sportsbook. With the competition around, it is important for sportsbooks to maximise the user experience.

You can feel this from the moment you enter a site. Check whether the site loads seamlessly on your browser and how easy it is to navigate the site. This makes it a much more pleasant experience so that you don’t get tired of betting or find it tedious.


Bonuses and promotions are a nice thing to look at when choosing a betting site. They include things like a welcome bonus and several other ongoing promotions.

We recommend you check out these bonuses before picking your sports betting platform. It is an excellent chance to know how a site rewards loyalty.


It is always satisfying when you finally button down on the sports betting site of your choice. However, the process can be time-consuming and tricky. Take your time before you decide and we hope that these features will help make things easier for you when choosing a betting site.

Here is a list we compiled of some of the top betting sites in Africa for sports – Best Betting Sites in Africa