Football is loved by fans across most of the world and it is by far, the most popular sport. Essentially, football is practically the number one, and the remaining sports are more on the sidelines.

Matches from tournaments such as the English Premier League, the UEFA European Championship, the CAF Africa Cup of Nations, FIFA World Cup and the UEFA Champions League are extremely popular on a global scale and people love to tune into these games.

Sports betting is an industry that is worth more than hundreds of millions and can attract even a non-sports fan.

It is not enough to use the trends of recent matches as a basis for your bet or to trust your gut. Instead, what you should do is select one of the expert betting strategies that can be developed by analysing relevant statistics, which are mentioned here below.

The basics for betting

It is important for you to develop strategies for betting. You have to start thinking differently from everybody else and have a mind of your own when placing bets in order to become a football betting expert.

Often, none of your friends who are sports enthusiasts are professional, so if you do the same stuff as them, you probably will not end up succeeding and making money over the long term.

Professional and ultimately successful sports enthusiasts will find trends in results, develop betting strategies and test them against past profitable strategies. They will also embrace the involvement of luck and losing some money at times.

#1 – Back and Lay Method

This football betting strategy is all about minimizing risk and seeking value. A good eye and hooking bets are the keys to this strategy.

Supporting a bet is basically what you do when you place a bet on a traditional website. If you bet on Lyon to beat PSG, you support Lyon and want them to win in order for you to also win your bet.

However, bettors also have the option to lay a bet. This means that you have the option to bet against the team that is likely to win.

To explain a lay bet, let’s use ‘correct score’ as an example. One of the most challenging bets to win is to predict the exact scoreline of a football match. Of course, in a given match, there are numerous potential outcomes in terms of what the scoreline will be, so sometimes you can lay multiple scores simultaneously.

The second strategy for the lay football betting method focuses on specific in-play games, which is picking up speed now in today’s betting market.

#2 – The Kelly Criterion method

This is an extremely well-known trading strategy that has been designed to benefit the financial world. Its transition to football betting is working seamlessly, and it is probably the best foundation for building a sustainable profit when it comes to using football strategies.

However, it takes some time to get used to and manage bankrolls, which means that a few mathematical calculations must be mastered before they can be used.

The starting point for the Kelly Criterion is to find an event that you would like to bet on. First, you will need two types of information – (1) the bookmaker gives you the odds. (2) Predicting the actual likelihood needs to be established. The first mathematical calculation is based on these two elements, which displays the value of a bet.

You should not bet if the value of the initial calculation is negative. If the value is positive, you can proceed with the second calculation, which will help you calculate how much money you should invest.

Everybody will naturally have various bankrolls. Your response will thus be expressed as a percentage. It will allow you to calculate your third and final amount of cash you should stake for betting.

#3 – Live and Halftime betting


Live betting is among the most exciting ways to bet on football matches, also known as in-play betting. Live betting has revolutionized conventional betting. Halftime betting is a popular form of in-play betting.

Live betting is an alternative where bettors can put money on football while the game is played. This betting option, however, is not available at every online sportsbook. Please select one of the leading sports betting sites, as almost all sports betting sites offer live bets now.

Most top sites have a separate platform for live betting during football matches. During the play, the betting options will appear. With almost every kick of the football, betting options, odds and lines change as well and quickly.

Live betting allows the betters to be on the same page as the sportsbooks as you are watching the same game as the bookmakers.