Betting is an activity that has seen a rise across the globe, including Africa. Ghana is a country in West Africa that is home to almost 30 million citizens.
Ghana has relatively lenient regulations and laws governing betting activities.
The government has chosen to attract global betting companies in the hopes of generating revenue that comes from online sports betting.
The concept of betting includes some luck where players place their bets using money, and depending on the result of the game, one might be able to win lots of money.
This has attracted many developing nations and citizens from these nations like Ghana to welcome betting in the hopes of emerging increasing income even at the lowest rungs of society.
Betting in the country is regulated by the Ghana Gaming Commission (GGC), with the exception of the national lottery, which is regulated by the National Lottery Authority. Ghana has a lot of potential, especially when it comes to online betting.
The government of Ghana has not developed strict regulations for online betting as there is for betting in land-based casinos. This has majorly helped attract online betting using online bookmakers/sportsbooks.
This may have reduced the revenue that the nation would generate from betting companies but the country still makes money through taxes on betting companies.
Betting companies have taken advantage of the lax regulations to ensure they are profitable from the users. Ghana has many casinos where people can take part in all types of games to try their luck and make some money.
These casinos have, however, been constrained to urban areas such as Accra. This has made it difficult for many of the locals who live in rural or far away areas to access the casinos or betting shops, and as such, reduced the profits the casinos could potentially make.
Online betting sites have changed this completely as people can bet from anywhere and at anytime, on-the-go, simply by using their mobile phones. Online sportsbooks have found innovative ways to ensure their services can be accessed easily by anyone in the country.
There are various forms of betting that have been devised and welcomed by many. Bets made on sports are the most popular forms of betting in recent times.
This is due to the massive number of fans who follow and support different sports clubs. Africans love their football and are generally sports fanatics. Betting platforms have realised this and tried to leverage this knowledge into giving Africans the best experience when betting on sports.
Online betting companies such as SportyBet have posed a large threat to the already booming casino industry in Ghana.
Many citizens find it simpler and more convenient to enter into bets using mobile phone devices, tablets and laptops as they would be able to do so at the convenience of their home.
Online betting sites have even made it easier to place bets by offering people the option to place bets using very little money and even facilitate the cash-out process using mobile money.
These online sportsbooks have even developed online games that replicate those you would find in casinos like red or black, roulette and hi-lo, to give bettors and gamblers the experience of the actual casino from the comfort of their homes.