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Bet365 Review

Choosing the best betting site in Africa is often down to personal taste. After all, everyone wants different things from their bookmakers, so everyone ends up with a different impression.

However, one sportsbook that consistently ends up on almost every list of top online bookmakers is Bet365.

This betting company’s name is almost synonymous with online sports betting.

What is the secret to bet365’s success and are they truly among the best African sportsbooks out there? Here is our review of bet365 in Africa.

About the Company

Bet365 is a British company operating under a respected UKGC licence.

However, naming them strictly a UK betting site would be misleading. This is a huge international corporation with more than 45 million customers.

That puts them right at the top of the biggest gambling companies in the world, a title they have earned with 20 years of excellent service.

They currently accept more than £52 billion in bets every year, and not many companies can match those kinds of numbers. As you might imagine, you can’t reach such figures without trying to attract as many customers as possible, which includes African bettors.

To that end, they’ve been rapidly expanding onto the continent, and already have large numbers of fans in places like Ghana and Nigeria.

Besides being one of the most recognisable brands of online sportsbook in the world, this company also offers a variety of other services, such as online casinos and poker tables.


Bet365’s user interface can be used as a template for what a well-designed, thought-out sportsbook should look like. We’re pretty sure it is, and that a lot of sites copy the look and feel.

As a result, everything is intuitive, fast, and easy to use. If you already have a bet in mind – it’s usually just a few clicks away. If you’re still digging for a good betting opportunity – Bet365 can help you again, with a homepage that’s full of suggestions for both prematch and live betting.

What we especially like about Bet365’s betting offer is that they seem to spread their attention evenly over multiple sports. The way they designed the suggestions we just talked about seems to include their complete offer.

As such, a quick visit to Bet365 might result in you betting with something you’ve never tried before, simply because this excellent sportsbook made it interesting.

The page is also completely free of unnecessary ads or offers. If you’re here for sports betting, information related to sports betting is all you will get.

While we’re on the subject, you can find more than 45 different sports and betting categories on Bet365, ranging from fan-favourites like football betting to esports, darts, and F1.

With more than 70,000 different sporting events per month, there’s something for everyone, which is just one of the reasons why this is considered one of the best African bookmakers.

This bookmaker also sports an incredible dedicated mobile betting app. The full range of services is available on mobile, so you can take your betting on the go if you prefer.

Welcome Bonus

We consider the Bet365 registration bonus to be on par with other top African betting sites, if not better than most.

It adds up to a 100% first deposit bonus up to €100 in free bets or the equivalent in other currencies.

Additionally, bet365 offers a great selection of other betting promotions, such as reload bonuses and Acca insurance.

bet365 Nigeria Bonus: Welcome Offer 100% up to $30

bet365 Ghana Bonus: Welcome Offer 100% up to $30

bet365 Kenya Bonus: Welcome Offer 100% up to $30

bet365 Tanzania Bonus: Welcome Offer 100% up to $30

bet365 Uganda Bonus: Welcome Offer 100% up to $30

Markets and Odds

Bet365 walkthrough Double bet

Bet365 is a true pioneer of the online gambling business, and they were one of the first to spot that punters want depth from their sportsbooks and not just width.

Very early on they concentrated on providing a lot of interesting and alternative markets, including Asian Handicap betting.

Even relatively smaller categories, such as eSports betting, have enough variety in markets to always keep things fresh and interesting. This is great news for punters looking for value bets, and it’s even better for people who got tired of the same old 1X2.

Furthermore, it seems that there is almost nothing out there that Bet365 won’t make an offer for at great odds.

What we mean is that you can find even the smallest and most obscure of competitions on their website. This includes a lot of offers for betting on African sports leagues, so you’re not stuck with just the usual Premier League and Champions League bets (although those offers are good enough to match up to the best of them, mind you.)

When it comes to odds, it would not be enough to say that Bet365’s are competitive.

In most African betting site reviews and ratings, when people say “competitive”, Bet365’s odds are what other bookies are competing against. They are typically considered the baseline, the model of what a top-rated online bookie is supposed to look like and operate. The bookmaker margin is around 4.4% across the board, which is great by any standard.

That being said, if you’re looking at football betting odds specifically, you could find somewhat better offers out there. Some specialised African football betting sites sometimes offer better odds, but rarely are they consistently good for all sports. As such, this only applies to punters who only bet on football (which, admittedly, is a lot of them.)

Live Betting and Streaming

Accumulator bet slip with Bet365

Almost everything we just pointed out about Bet365 Africa’s advantages – the selection, the odds, the markets – all of it applies to in-play betting as well.

The number of different markets to chose from is downright impressive, with multiple Asian handicaps and under/over lines for every single match.

The great coverage is there, too, because you can find almost all pre-math offers live as well, including live African sports betting.

The in-play betting section itself is also exceptionally well made. Updates are made quickly and regularly, and the live commentary can be accessed in multiple languages. Where other betting sites offer multiview for up to three or four matches at the same time, Bet365 allows you to follow an incredible 12 events at once.

Live Streaming of sporting events is another service available with this African betting platform. The coverage is better than most of the competition, too, with more than 70,000 events streamed each year.

Licencing, Safety and Customer Service

This bookie is a long-standing giant of the industry and boasts some of the most respected remote gambling licences out there. These include major ones such as UKGC and the Gibraltar Gambling Commissioner’s, as well as many local ones such as in Kenya and Uganda.

Also, they are one of the most reputable gambling companies we’ve ever come across. You can rest assured that your money is safe with Bet365. There are very few customer complaints we’ve come across, and even situations where they close or suspend accounts are incredibly rare.

Bet365’s Customer Service can be contacted in a large number of ways, including live chat, e-mail, phone, and support forms. The support staff is helpful, polite, and open 24/7, making resolving any issues as quick and painless as possible.

Deposits and Withdrawals

A great sportsbook is useless unless you can get your money on and off the site quickly and efficiently. Luckily, the payment options at Bet365 do not disappoint either.

While it is perhaps not the most impressive of lists, it covers the most important bases: Visa and Mastercard credit/debit cards, eWallets like Skrill, Neteller, And Paypal, Astropay, and several other options, depending on where you’re from.

Additionally, you can make cash payments using the Paysafecard, or make bank wire transfers or cheques.

We also appreciate that all of these methods can be used for both deposits and withdrawals at Bet365, which is not always the case with some bookies.

Sadly, though, specifically African payments methods such as M-Pesa are not available. However, we’re also happy to report that bank cards work for all users, and we haven’t had any problems with transactions. All of them are quick, easy, and not subject to any fees.

Another downside to Bet365 Africa is that it does not offer a lot of currencies as options. As far as we can tell, no are African currencies accepted at Bet365, so you will have to stick to ones like USD or EUR.




Rating: 4.8/5

✅ Excellent design and functionality.
✅ Bet Builder feature.
✅ 300+ markets on select events.
✅Covers almost every sport, league, and competition imaginable.
✅Excellent reputation.
✅Lots of extra features.

❎ Does not accept payments in local currency